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A COMPANY INSPIRED BY DREAMS & LEAD BY PURPOSE.
Who We Are
Founded in 2016, Free Style Group has quickly emerged as a leading force in retail, representing an iconic portfolio of brands including Levi’s, Puma, New Balance, Boggi Milano, Lee Wrangler, Jack & Jones, Cole Haan, Bestseller Group’s entire brand portfolio and many others. Operating across Armenia, Georgia, and Uzbekistan, we combine global fashion with local market expertise to create powerful retail experiences. From luxury menswear to performance sportswear and contemporary women’s fashion, our versatile portfolio serves a dynamic and growing audience. With innovation at our core, we are shaping the retail landscape in the CIS region, setting the stage for strategic collaborations and exponential growth.
Our Values G.R.O.W.
Growth
A culture of feedback and innovation.
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We value open communication, encourage new ideas, and embrace diverse perspectives to drive creativity and collaboration.
Responsibility
Integrity in everything we do.
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We take pride in making ethical decisions, holding ourselves accountable, and positively impacting our teams, partners, and communities.
Openness
A culture of feedback and innovation.
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We value open communication, encourage new ideas, and embrace diverse perspectives to drive creativity and collaboration.
Well-being
Creating balance for long-term success.
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By prioritizing employee well-being, we cultivate a supportive environment where personal and professional fulfillment go hand in hand.
Executive Team
Sona Mkrtchyan
CO-FOUNDER
CEO
Arman Harutyunyan
CO-FOUNDER
Director
Ofelya Hakobyan
COO
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