Since 2016, FreeStyle Group has successfully expanded into three strategic markets, tailoring its retail approach to meet each region's unique demands.

In 2024, Free Style Group expanded to Uzbekistan's 35 million market with Levi's and Cole Haan brands.

From flagship stores in Armenia to premium retail growth in Uzbekistan, we leverage our local knowledge and strong partnerships to lead in fashion retail.

Our commitment: Delivering iconic global brands to fast-growing regional markets with a focus on customer experience and long-term value.
 
With a population of over 3.7 million, Georgia is a dynamic and fast-growing market with a strong demand for quality retail experiences. As part of our expansion strategy, we have proudly opened three stores in key locations, bringing world-class brands closer to Georgian consumers.
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This marks a significant step in our growth journey, reinforcing our commitment to delivering premium fashion and lifestyle products to emerging markets. With Georgia’s evolving retail landscape and a thriving customer base, our expansion sets the stage for long-term success and innovation in the region.